Byredo, the avant-garde in niche perfumery

Byredo is one of the perfume brands that have been causing the most talk in recent years. And it is that, despite its recent creation (it was founded in 2006) the art and vision of its founder, Ben Gorham, have made it become a reference and one of the most avant-garde and revolutionary houses in the world. of the perfumery.

And this desire to innovate is due to the origins of the designer, that although he is Swedish by birth, his mother comes from India and his father from Canada. This cultural convergence enriched him tremendously and gave him greater vision and creativity.

Although Gorham ended up in the world of perfumery by chance, since he studied art but after his meeting with perfumer Pierre Wulff he discovered his passion for aromas; their modern eau de parfum have caused a sensation in the market.