The hidden truth behind supermarket perfumes

|Milagros Oria Prieto

Fragrance dupes have gained popularity in recent years as affordable alternatives to luxury fragrances. These products are designed to imitate the scents of well-known brands, offering a similar olfactory experience. For many, Fragrance dupes represent a smart way to enjoy high-quality aromas without having to invest large amounts of money in the original brands.

These types of fragrances have been developed with the goal of replicating the ingredients and distinctive notes of expensive fragrances, thus achieving products that can be almost indistinguishable in terms of scent. The most attractive aspect is that, thanks to research and development in the fragrance industry, Fragrance dupes are continuously improving, offering surprising quality at affordable prices.

However, as this market grows, so does the competition, and it is not uncommon to find large stores like Mercadona, Aldi, or Lidl trying to break into this sector with their own Fragrance offerings. Although they may seem like a tempting option, the reality is that when it comes to Fragrances, specialization makes the real difference.

"...Your fragrance deserves to last longer than your purchase receipt...".

Mercadona, Aldi, and Lidl have a massive approach to their offerings. These retail giants are not focused on Fragrance dupes but are experts at selling a bit of everything. Here lies the problem: Fragrances are not "just another product," they are a personal sensory experience, something that goes far beyond the masses. In these supermarkets, Fragrances are barely another category in their wide range of products, which means they do not have the same care or dedication that a specialized brand can offer.

When you look for a fragrance, you want that experience to be something special, something made just for you. Instead, in a supermarket, Fragrances are chosen for being affordable and popular, without the care required to select quality ingredients or seek a long-lasting and well-balanced fragrance.

It is true, supermarkets like Mercadona, Lidl, and Aldi have made their way in the market thanks to their ability to mass-produce, offering low prices and great availability. But when it comes to Fragrance dupes, quality and authenticity cannot be achieved with the same industrial formula applied to milk or hygiene products.

The key to the success of our Fragrances lies in the creation process where perfumers replicate the main notes and essences, using ingredients that maintain the durability and projection of the scent.

"...Your fragrance should make you unforgettable, not confuse you with the cleaning aisle...".

On the other hand, when you shop at a store specialized in Fragrance dupes, you get something completely different. At divain., we are exclusively dedicated to fragrances and have made this product our art, paying attention to every detail, from the selection of essences to the longevity of the scent. This is something you will never find in a supermarket where the main focus is selling a ton of different products.

"...If you buy bread and Fragrance in the same aisle, something doesn't smell right...".

Supermarket marketing

Another major factor that allows Mercadona, Aldi, and Lidl to dominate this market is their powerful marketing. Their established brand image allows them to position themselves in consumers' minds as a "reliable" place for any purchase. However, when you dig a little deeper, you realize that behind those attractive price tags, quality is not always present.

These supermarkets are not Fragrance specialists. They don’t have the dedication or knowledge that a specialized store can offer. What they promote is basically a generic product with good packaging and a seductive price, but that often leaves those looking for a truly lasting and well-balanced Fragrance unsatisfied.

"Buying Fragrance there is like looking for art in a DIY store..".

Specialized Fragrance dupes

As Fragrance dupes become more well-known, it is crucial to differentiate what really matters: the quality of the scent. The Fragrances sold in supermarkets may be cheap, but do you really want to smell "cheap"? Buying a Fragrance is a personal statement. Fragrance dupes are not just an economical alternative; they are an opportunity to enjoy a well-made Fragrance that resonates with you and lasts.

Choosing the right Fragrance dupe can be an exciting but also challenging task, given the large number of options available. To make this decision easier, it is important to consider your personal preferences as well as the occasion for which you plan to use the Fragrance.

Another tip is to take advantage of the possibility to try samples before making a final purchase. At divain. parfums, we offer you the option to try your Fragrance from the comfort of your home without needing to open the original bottle. If for any reason you change your mind and decide not to keep it, you can return it.

"Your Fragrance shouldn’t come with your weekly shopping..".

Discover the magic of our Fragrance dupes

In a world where every scent tells a story, our Fragrance dupes offer a unique sensory experience that captures the essence of your favorite Fragrances at affordable prices. Made with high-quality ingredients, our Fragrances not only match the perfection of the great classics of perfumery but also offer enviable longevity and presence.

When you shop at stores specializing in Fragrance dupes, you can be sure the product has been designed with you and your style in mind, not as part of a mass sales strategy.

"Real Fragrances are not found in the cleaning aisle..".

Supermarket fragrances often offer more marketing than magic; if you expect a fragrance that truly leaves a lasting impression, maybe you should look beyond the bargain aisle.

Experience elegance, glamour, and sophistication with our Fragrance dupes. Find the scent that defines you and leave a lasting impression with every step you take.

We are like Shakira, we don’t trade a rolex for a casio… and you?

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