Giorgio Armani is popularly known for being a haute couture fashion designer. Expanding his business model, the Italian designer decided to create cosmetics and fragrances in order for each person to feel his beauty to the fullest, in the same vein as his entire clothing collection.

Giorgio Armani, the story behind his perfume

The philosophy of the Italian designer has always been the same, for him the maximum elegance is to be oneself and for that reason, his collections try to make the most of the beauty of whoever wears it. From this commitment to beauty and elegance, he drew up standards on which all his products have been based to help the confidence of each person. That is why Giorgio Armani perfumes are designed to bring out the best in each person and enhance one's beauty to wear it with total confidence.