Diesel, a lifestyle

Diesel is not just a fashion brand. Is much more. It is a way of understanding life, of living it and enjoying it.

Diesel people are sassy, edgy, modern, and shocking. Always look ahead and with your head held high, doing everything possible to fulfill your dreams and goals. This is already indicated by its motto "Only the Brave" (Only the Brave).

The brand was founded by the Italian designer Renzo Rosso in 1978. It is known for its fragrances, denim garments, body care products and advertising campaigns.