The history of Juicy Couture in the world of perfume

Juicy Couture is an American brand born in the city of Los Angeles in 1997. It was founded by two friends, Gela Nash and Pamela Skaist-Levy; and although they initially conceived it as a brand specialising in maternity jeans called Travis Jeans, they soon turned it into what it is today: a brand specialising in women's fashion and all kinds of beauty products and accessories, all with an unmistakable chic and glamorous touch.

It was in 2009 when they decided to take a step forward and embark fully into the world of perfumery, releasing their first fragrance: Couture Couture. Since then, they have created more than 40.