History of Lacoste, the crocodile brand

If the Lacoste brand is known for something, it is for its famous logo, the crocodile. It is difficult to think of these animals without identifying them with the French brand. But this one goes far beyond its logo.

And, since it was founded in 1923 by the French tennis player René Lacoste, Lacoste has earned international recognition for the elegance and versatility patented in each and every one of its products, ranging from clothing to perfumes. , cosmetics, body creams, facial creams and accessories.

Its curious logo is due to the nickname of the founder, who was nicknamed "crocodile" (crocodile in French) since on one occasion he wore a garment made with crocodile skin. As a result of that, he had a crocodile embroidered on his tennis jacket, in order to differentiate himself and attract the attention of commentators and the public.

His eau de parfum line began in 1968, when Lacoste partnered with famed perfume creator Jean Patou. The first launch was the Eau de Toilette Lacoste fragrance, and it was the first line of non-fashion products that the brand created.

All his creations are chic and elegant but very wearable, due to their comfort and simplicity in their lines. No extravagances. Their slogan was until 2010 “Un Peu d’Air sur Terre” (A little air for the Earth), showing that they were a breath of fresh air in the world of fashion. In that same year they simplified it to "Unconventional Chic", much more direct and in order to modernize and make the brand a little more daring and less traditional.