During the 1990s, fashion and makeup underwent a radical change compared to the previous era. The extravagance that characterized the 1980s was replaced by simplicity and naturalness. Likewise, new supermodels like Naomi Campbell and Kate Moss arrived on the runways, dazzling with looks inspired by musical styles such as grunge.
It's a decade marked by the trend of not following trends, but rather your own inspiration.
Below, we'll tell you more about how 90s makeup evolved, its history, and its characteristics so you can recreate it at home.History of 90s Makeup
Makeup of the Decade The 90s were characterized by absolute simplicity. The ostentation that characterized the 80s was a thing of the past. It was an era marked by new supermodels who revolutionized the catwalks, such as Claudia Schiffer, Cindy Crawford, Naomi Campbell, and Kate Moss.
Naomi Campbell was a true icon during the 90s. This model achieved success thanks to the support of brands like Yves Saint Laurent, who threatened Vogue with pulling all his ads from the magazine if they continued to refuse to hire Campbell for one of their covers.
This led to the birth of a new concept of feminine beauty, where indifference to skin color on the catwalks became one of the most important achievements of the 90s.
In addition to female models, actresses also became role models due to the strength of their personalities. Those who genuinely managed to highlight who they truly were and what they desired inspired others to set trends. For example, the character of Rachel from the hit series Friends, played by Jennifer Aniston, triumphed thanks to her laid-back style and natural makeup.
Below, we've listed the most prominent makeup trends and characteristics that dominated this era so you can recreate your 90s outfit.
Characteristics of 90s Makeup
Face and Skin
As for facial makeup, the goal was to correct all imperfections with a foundation that matched the skin tone to achieve the most natural look possible. Similarly, tanned skin was also a trend during this period.
To add a touch of sexiness and elegance to the face, many women, like Cindy Crawford, painted a fake beauty mark on their lips or chin.
Eyes
In this decade, monochromatic eyeshadows were used, with a preference for pastel and earth tones, which sought to give depth to the eyes. These shadows were applied from the eyelid to the base of the eyebrow. In addition, it was very common to use mascara to lengthen and volumize eyelashes.
Eyebrows
During the 1990s, extremely thin and rounded eyebrows came back into fashion, giving women a more mature and delicate look. The most daring opted to pluck their eyebrows completely and fill them in with a pencil.
Lips
Lined lips predominated and gloss in the style of Kate Moss achieved success in the beauty market. Another typical lip color that was very popular in the 90s was brown and similar shades, from softer tones like terracotta to darker ones.
Cheekbones
For the cheekbones, blushes in discreet colors were used, as the aim was to achieve a natural tone that didn't stand out too much, because the focus of 90s makeup was on the lips.
90s Hairstyles
When it comes to hair, the high bun with two strands framing the face was one of the most typical hairstyles of the 90s. On the other hand, the messy mane with striking colors and multicolored highlights, like Geri Halliwell or Christina Aguilera, was also popular. It was the preferred look of the most rebellious women.
Finally, it became trendy to wear hair with great volume, in the style of Mariah Carey. Haircuts with movement, like Meg Ryan's or Rachel's from Friends, also became very popular.
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