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1930s ... Actresses and artists popularized fox furs, sheer fabrics, plunging necklines, and feathers, among other feminine garments.History of 1930s Fashion
The 1930s were marked by a global economic crisis, triggered by the Wall Street Crash of the late 1920s (the Wall Street Crash of 1929), which influenced all aspects of life, including the world of fashion.
Colors became popular Neutral colors became more common, and more affordable garments began to be manufactured thanks to the use of synthetic fibers. Artificial silk and nylon, much more accessible materials, allowed fashion to reach all levels of society. Likewise, women's trousers began to be used for the first time, and clothing alterations became a necessity, making home sewing very popular.
However, it was film stars like Mae West or Greta Garbo who established the style that triumphed in the 1930s. Although the lives their characters led did not correspond to reality, they became great role models.
Trend-setting icons
Fashion designers like Travis Banton, creator of Marlene Dietrich's image and Mainbocher, designer of Wallis Simpson's wedding dress for her marriage to Edward VIII, Prince of Wales, became prominent figures at the social events of the time, becoming icons of haute couture and fashion in the 1930s. On the other hand, Madeleine Vionnet introduced bias cutting in dresses during this decade, a technique that consisted of using the fabric diagonally to avoid... seams.
Lucien Lelong was another designer who caused a sensation due to his designs of flared skirts with a cinched waist. This type of garment is categorized as an extravagant and frivolous design that required a large investment in fabric, an affordable luxury that few could afford in the 1930s. However, its designs preceded Dior's post-World War II "New Look," which was so successful.
In the 1930s, the first trousers designed exclusively for women became fashionable, as until then they had worn their husbands' trousers. Elsa Schiaparelli introduced this garment into women's wardrobes and achieved success with the culottes she designed for tennis player Lilí Álvarez for the 1931 French Open. A design that was very controversial at the time. Designers of the era abandoned volume and created straighter, more form-fitting evening gowns, known as “skeleton dresses”. Luxurious embroidery was abandoned in favor of more economical fabrics such as satin. Meanwhile, the most popular daytime or casual dresses were those made of knit fabric.
Characteristics of 1930s Fashion
Women's Trousers
The Success of the Culottes
Dresses of the 30
Low-cut necklines and bare backs
Sensuality was marked by plunging necklines in dresses and blouses with completely bare backs. Likewise, the sandals were delicate and revealed the woman's toes, something that was also considered very sensual.
Hats and Haircuts
Large, extravagant hats, shaped like shoes and inspired by surrealist movements such as that of Dalí, were a great success. On the other hand, a longer hairstyle than that of the 1920s was in vogue.
Men in the late 1920s had a great interest in dressing well, a trend that continued into the 1930s despite the situation Economical. However, the suits of this era are characterized by being much more sober.
The athletic silhouette, inspired by high-ranking military officers, was the most sought-after style for men of that time. Shoulder pads and tailored trousers began to be used in men's suits to convey that athletic masculine bearing. Wide-pointed lapels appeared, and pockets were square and large.
Anything that contributed to adding volume to the upper part of the male body became a well-accepted fashion for men in the 1930s.
Men's Fashion in the 1930s
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