The 1970s were full of social changes, often influenced by fashion and the runways. The predominant clothing style at the beginning of this era was hippie, also very characteristic of the 1960s. Later, vintage fashion became popular, along with bright and fun colors, evening wear, Afro hairstyles, and looks inspired by rock and roll.
Below, we tell you more about the history of 1970s fashion, its characteristics, and the icons who set trends with their outfits. Get inspired!
History of 70s Fashion
The 70s represented the decade of fashion freedom. It was characterized primarily by its diversity and boldness, mixing the style of the hippie movement with more bohemian and retro looks.
Pop and psychedelic styles popularized prints in vibrant colors, which also predominated in the 60s. Meanwhile, long, voluminous hairstyles popularized the afro look for men and women of all races.
This is the moment when perms became a major trend. Finally, it's worth noting that the early 70s saw the rise of unisex beauty salons, flared trousers, and the use of platform shoes by both men and women.
Characteristics and trends of the 70s
70s fashion for women
- Colors:Bright colors,retro fabrics and Synthetic fabrics were a major trend in the 70s. There was also a high demand for ethnic designs and the use of sequins. Skirts: Vintage miniskirts, denim skirts, plaid skirts, and skirts with bold and colorful prints were the most popular. Pants: At the beginning of the 70s, women wore trousers. High-waisted and flared to create a long, slender silhouette. However, by the end of the decade, the trend that prevailed was the use of tight-fitting trousers and satin fabrics, marking the beginning of a punk style that began in the following decade.
- Variety of Clothing: The 70s were characterized by the absence of rules in fashion, hence their great diversity, from a hippie style in its beginnings, through the use of ethnic clothing, oriental blouses, tunics, vests, sleeveless dresses, sequin embellishments, to crochet swimsuits.
- Footwear:Platform shoes in strong and vibrant colors predominated. In addition, many women dusted off their tall boots, which had become a trend in the latter part of the decade. Hairstyles and Makeup: As for hairstyles, tousled curls and afros were popular, as well as cuts with bangs or layers. Makeup looks shifted towards bolder lip colors, long eyelashes, and eyeshadows that added depth to the eyes. Accessories: Regarding fashion trends, accessories played a very important role in the 1970s. Large sunglasses and accessories inspired by Native American tribes were particularly popular.
Men's Fashion of the 70s
- Shirts: Shirts with wide collars or V-necks predominated, made with printed polyester and velvet fabrics.
- Pants: At the beginning of the decade, wide-leg pants were all the rage. However, towards the end of this period, trousers became tight again. Suits: Formal suits continued to be worn, but tracksuits and sportier looks also became very fashionable. Hairstyles and accessories: Long hair and sideburns were predominant among men. As for accessories, chains with ostentatious medallions became one of the most popular trends, and hats, characteristic of previous years, gradually disappeared.
Icons Who Set Trends
In the world of film and entertainment, there were prominent figures who set trends in 70s fashion with their looks, such asPriscilla Presley, Anita Pallenberg, Brigitte Bardot, and Françoise Hardy, among others.
As for designers and fashion houses, the work of Armani, Balenciaga, Versace, and Vivienne Westwood stood out during this period.
70s Fashion in Spain
Spain also felt the change in 70s fashion, an era of psychedelic designs, hippie style, and fashionable outfits.
During this period, prints, stripes, flowers, and bright colors were abundant. The use of trousers among women, unisex handbags, and platform sandals or shoes began to gain popularity. In Spain, during the 1970s, the price of fabrics fell, and casual fashion for men became popular among the younger population, who were looking for an innovative and daring style. The polyester era began, requiring only washing and wearing, as well as the use of men's trousers with wide boots, patterned shirts, wide or V-neck collars, and platform shoes.
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