In the wonderful 70s, the social revolution that began in the 60s continued and gave rise not to one, but to several trends in both the world of fashion and the world of makeup. These trends continue to influence us today, so if you want to immerse yourself in the 70s makeup culture, don't miss today's article!
The liberation of women and the feminist movement gained increasing momentum, influencing and changing many aspects of life, including, of course, makeup. Feminine yet natural looks gradually became the norm, along with many other trends. The 70s cannot be characterized by following a single trendbut rather it was an era in which several converged, giving rise to very different styles.HISTORY OF 70s MAKEUP
The hippie style of the 60s continued into this decade, with very natural looks, as well as funky, punk, and glam rock, characterized by its embrace of color, excess, and sparkle.
Farrah Fawcettbecame a beauty icon for millions of women (and men) around the world. Her fresh, relaxed, and super natural styleset trends and captivated thousands of young people, who imitated her looks for everyday wear.
However, if there was one makeup trend that stood out above the rest, it was undoubtedly the disco style. Influenced by films like “Saturday Night Fever,” the disco makeup of the 70s was characterized by being much more striking, with the use of glittery colors like silver or gold tones; heavily defined lips and very shiny skin. One of its greatest exponents? The singer Donna Summer.
CHARACTERISTICS OF 70s MAKEUP
As you can see, with such a confluence of trends, it's difficult to establish a single reference makeup look for this era. Therefore, we're going to give you different guidelines you can follow to recreate a 70s makeup look.70s more natural or a more disco look for the evening.
FACE
The prevailing trend for the face was to sport a tanned and bronzed skin tone.tanned skin. The use of self-tanners spread like wildfire. Both day and night.
CHEEKBONES
Blush was applied sparingly and naturally, using mostly pink and nude tones. Although for evening looks it was much more pronounced, applied in a thick, well-defined line that ran from the temples down to the cheekbone. Earth tones or pinks were the best allies for highlighting the features in this area of the face. EYES As the punk trend resurfaced, the smoky eye look became very popular. It effectively defines the eyes, lengthening and enhancing the features. You can achieve this look by applying dark eyeshadow to your eyelid and blending it outwards, following the line from your lashes to the outer corner of your eyebrow. If you don't like applying dark shades because you think they make your eyes look smaller, apply light eyeshadow in pink tones and finish with a touch of shimmer in bright, silver, or gold colors. The ideal look to be the center of attention at any party! And if you're short on time and can't spend that much time on your makeup, we recommend applying another 70s makeup staple: black eyeliner on your eyelid, following the lash line. But always make sure it's thick.
Whatever eye makeup you choose, there's one requirement you can't overlook if you want a seventies look: well-defined lashes. Apply plenty of mascara or opt for the best friends of 70s women: false eyelashes.
EYEBROWS
As for eyebrows, the thinner and more groomed, the better.thinand plucked Super defined and in a slightly upward-curved shape. As it is a very characteristic shape, you can help recreate it with an eyebrow pencil; And, if you have very thick eyebrows and don't want to lose density, try combing them very well and applying a wax-type product that will keep them completely in place.
LIPS
In 70s disco makeup, bolder and darker shades like red were used, but in everyday life, it was more common to apply lipstick in lighter shades.
However, the key to achieving a seventies look on your lips is to line themwith a much darker shade than your lipstick.
We hope these tips inspire you to recreate a 70s makeup look. As you can see, many of these techniques are still used today, so it won't be difficult for you to recreate them.
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