Why are some perfumes better sellers than others? What is it about them that makes us so captivated and eager to buy them?
It's true that we all have our own (and quite varied) tastes, but there are some scents that almost everyone likes, so we decided to investigate why. Let's see what types of perfumes are most popular, and while we're at it, we'll give you some ideas for gifts for that special someone.
PERFUMES THAT EVOKE MOMENTS
Scents are the kings of evocation. Although we're not consciously aware of it, our subconscious mind captures the aromas of a place and locks them away forever in our memory. And when we smell them again... boom! We are automatically transported back to that moment.
Of course, master perfumers know the great power of evoking moments, as these provoke emotions, and emotions move the world. Therefore, they play with this idea and create perfumes with ingredients characteristic of certain moments and places.
For example, aquatic perfumes that remind us of the sea, summer, and the freedom of sailing on a boat and feeling the sea breeze on our face… Synonyms for happiness, don't you think? Or for example the fougère perfumes, which evoke a leafy and hidden forest, which, without a doubt, helps the wearer to relax and brings them peace.
PERFUMES THAT TRANSMIT SENSATIONS
Other perfumes not only evoke moments, but their components directly affect your mood. You wouldn't use the same fragrance for work as you would for going out or a romantic dinner, would you?
There are some, like these perfumes that attract positive energythat give us a boost of energy to face each day with more enthusiasm, making them ideal for going to work or tackling the daily grind. Citrus perfumes are also great for this.
On the other hand, oriental perfumes are much more sensual and intoxicating, making them the perfect companions for a special night or for feeling like the centre of attention on any occasion. They make you feel sexy and captivating, which is why they are so popular. In fact, oriental floral perfumes are a favourite among women. Two of our consistently top sellers are our divain-187 or divain-542.
The men's equivalent of oriental floral perfumes are woody perfumes. These scents are powerful and give character and presence to the wearer, making them incredibly captivating. They never fail.
They are formulated based on components such as oud, vetiver, wood or sandalwood. Some of the best woody perfumes for men are spicy ones, like our divain-010 or the divain-025 fragrance.
FRAGRANCES THAT BRING PEACE
It's normal that whenever we have the chance, we look for moments that bring us to a state of peace and tranquillity to escape from the crazy, dizzying world we live in.
Candles, good music, and a glass of wine are ideal for achieving this, even more so if you accompany them with powdery perfumes or clean-smelling perfumes. Scents have the ability to relax and intoxicate us, especially if they are pleasant and specifically designed for this purpose, as in this case.
PERFUMES WITH PHEROMONES
Perfumes with pheromones also have a lot to do with whether a perfume is appealing. It's no coincidence that pheromones are considered the drug of love and attraction.
Therefore, the men's perfumes that most attract women and the women's perfumes that drive men crazyoften contain a substance similar to this one, responsible for awakening attraction and passion.
INTENSE PERFUMES
Although there are many fans of light perfumes during hot weather, more intense fragrances continue to be the clear winners. They are the ones that most captivate and enthral our sense of smell. Within the world of perfumery there are different levels of intensity, so you will always be able to find a scent that suits your circumstances. In this article you can see the differences between perfume, cologne, eau de toilette and parfum.
OLFACTORY FAMILIES
Other families that also have a lot to say are the olfactory families, that is, the classification of fragrances according to their main olfactory characteristic, whether by their raw materials (flowers, woods, spices) or by their accords (oriental, chypre…).
There are some super popular ones like the floral olfactory family, and others that, if you're not involved in the exciting world of perfume, will sound like gibberish to you, like the gourmand olfactory family or the musky.
The ones we mentioned that are more popular are because they contain exquisite ingredients and appeal to everyone—the fragrance dupes of pizza or chocolate.
We hope this overview of the most popular types of perfume helps clear up any doubts you may have if you're unsure which new fragrance to try or if you need to buy a gift for someone special. You'll see how you can be a hit with any of them!
