DIVAIN Planet First: Our commitment to the environment

Few universal truths are as absolute as the fact that Earth is our home and we must take care of it. And it's not something we can leave for the future, no, becausethere is no Planet B. Every little action we take to preserve and care for our planet counts, more than we realize.

At divain we not only love good aromas, we also love the Earth, very much. That is why we have acquired a series of commitments #PlanetFirst that aim to care for and preservation of the environment. Today we want to introduce them to you, so that if you want to do your bit but don't know how, they can inspire you and encourage you to implement them in your own environment (hopefully).

What is Planet First?

Planet First is an initiative that aims to promote a healthier life on a healthier planet, through caring for the environment and promoting sustainable development and responsible consumption.

There is no Planet B, therefore we must take care of the Earth and every little detail counts

Divain's commitments to the environment

At Divain, we firmly believe that we still have time. We can reverse climate change, we can live in a healthier and more sustainable world, and ultimately, a happier one. That's why our work is linked to a series of commitments, aligned with the United Nations' 2030 Agenda for Sustainable Development Goals, which we fulfill every day. Below we present some of them, but don't think we're going to stop there, because not at all! We want to contribute even more, so if you're curious to see what eco-friendly ideas we have in mind, take a look at our principles: #PlanetFirst. Our Divain fragrances are vegan and cruelty-free. Protecting the environment doesn't just mean taking care of the plants, but also the animals that inhabit the planet. Therefore, our perfumes are never tested on animals, and more than 99% of our catalog consists of perfumes that have absolutely no animal-derived components. Our packaging is sustainable. Last year we decided to revamp the packaging of our Divain perfumes, not only to make them more aesthetically pleasing (which is also important because you deserve the best) but also to make them 100% sustainable and environmentally friendly.

So,we changed the plastic cap (biodiversity's number one enemy)for a wooden onefromorganic forestswhere the wood is sustainably harvested; And we've also changed the cardboard in our packaging to one made from 100% recycled cardboard. Recycling In addition to having 100% recycled and recyclable packaging, at Divain recycling is an everyday thing. We collaborate with waste management companies to minimize the impact of our activities and avoid harming the environment. We are reducing our carbon footprint. Although unfortunately we cannot eliminate our carbon footprint, we are strongly committed to reducing it more and more. Therefore, almost 100% of our shipments are made by land transport, avoiding air and sea freight, which are the most polluting. In addition, we have adapted our shifts and production system to reduce travel to our workplaces. Behind every Divain is a team of passionate and committed people dedicated to the sustainability and preservation of our home. And you, will you join our #PlanetFirst cause? If you don't know where to start, don't worry! Little by little, step by step. The truly important thing is to start and be consistent. For example, you can incorporate into your daily life actions like the ones we suggest in this article.


If we all do our part, we will achieve a much better world.

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