Zadig & Voltaire's fragrance range captures the French fashion house's distinctive identity: rock-and-roll elegance, effortlessly cool, with a confidence that stops short of arrogance. This is Him! and This is Her! — the flagship duo launched in 2016 and 2017 respectively — became significant UK bestsellers almost immediately, combining quality ingredients with accessible pricing and a design sensibility that felt genuinely fresh. divain offers Zadig & Voltaire-inspired alternatives from just £15, with free UK delivery on orders over £35.
This is Her! and This is Him! — The Flagship Duo
This is Her! (2017) opens with the distinctive combination of almond and rose — not the synthetic, candy-sweet almond that defines many cheaper fragrances, but a genuine marzipan warmth that interacts beautifully with the rose heart. Sandalwood and amber in the base provide the structure: the result is feminine without being traditional, warm without being heavy. It is a fragrance that rewards close-wearing — its projection is moderate, but its depth rewards those near enough to catch the dry-down.
This is Him! (2016) has a different energy entirely: pink pepper, bergamot, and iris in the opening; cedarwood and amber in the base. It is unmistakably masculine without relying on the generic sport-and-wood structures that dominate much of the men's mainstream market. The pepper-and-iris combination gives it a slightly abstract, artistic quality that feels aligned with the Zadig & Voltaire aesthetic. Versatile and wearable across seasons and occasions.
Best Zadig & Voltaire Dupes from divain
1. Our This is Her! Inspired Fragrance — Best Women's Match
The signature quality of This is Her! is the almond-rose combination in the heart: warm and feminine but with an unusual quality that lifts it above the generic. divain's interpretation targets precisely this: an opening that carries the same almondine warmth alongside a natural rose accord, settling into a sandalwood-amber base that provides genuine depth. Projection is moderate — this is a fragrance that works best in close contexts, at dinner, on a date, in a warm room. The dry-down particularly rewards patience: the amber and musk base develops beautifully over several hours. Excellent for autumn and winter, and for evenings year-round.
2. Our This is Him! Inspired Fragrance — Best Men's Match
divain's interpretation of the This is Him! profile leads with the same pepper-and-bergamot opening: sharp, slightly spiced, immediately interesting. The iris heart adds a cool, slightly powdery quality that distinguishes this fragrance from more generic cedar-and-amber masculines. The base settles into the same warm, woody amber accord that makes the original so wearable: modern, considered, with a depth that develops over time. Suitable for office, evening, and casual wear alike — its versatility is one of its strongest qualities. Excellent longevity for a masculine fragrance.
3. Our This is Love! for Her Inspired Fragrance — Best Lighter Daytime Match
This is Love! for Her (2019) takes a lighter, fresher approach than its predecessor: peony, green tea, and cedarwood deliver a clean, modern floral that works particularly well in warmer months or for daytime occasions when the warmer This is Her! feels too rich. divain's fresh floral interpretation captures the same clean, slightly green-floral quality. A natural complement to the warmer This is Her! interpretation in your fragrance wardrobe — use the fresher version for summer and daytime, the richer version for evenings and cooler months.
Zadig & Voltaire vs divain: Price Comparison
| Zadig & Voltaire Fragrance | Size | Original Price | divain Price |
|---|---|---|---|
| This is Her! EDP | 90ml | ~£65 | from £15 |
| This is Him! EDT | 90ml | ~£60 | from £15 |
| This is Love! for Her EDP | 90ml | ~£62 | from £15 |
The Zadig & Voltaire Aesthetic in a Bottle
What distinguishes Zadig & Voltaire fragrances from comparable mid-luxury offerings is attitude: these are not fragrances designed to please everyone, but to appeal strongly to a specific sensibility. The almond in This is Her! is a considered, unusual choice; the iris in This is Him! adds an abstract quality that sets it apart from safer options. They are fragrances for people who take some interest in fragrance but want something wearable rather than challenging — sophisticated without being demanding. divain's interpretations preserve that sensibility at a price that removes the financial commitment.
Explore the Full divain Zadig & Voltaire Range
Browse the complete Zadig & Voltaire-inspired range at divain. For more women's alternatives, visit our best women's perfume dupes UK 2026 guide, or explore best men's perfume dupes UK 2026 for the full range. Free UK delivery over £35. 24–48h dispatch. 14-day returns. Made in Spain.
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